8 Places To Look For A Mattresses
New Mattress Startups Compared: Which is Right for You?
A handful of big names have dominated the American mattress market for
Nearly a century, yet lately it seems like the tides may be turning as fresh
Mattress startups continue popping up. Modern consumers and millennials
represent a new breed of buyer: people who focus on value and
transparency.
Important purchases before buying.
more ways than one. Some people want the convenience of on-demand
online shopping. Others would like to get the most out of their money. In
addition, some shoppers prefer companies with a more relatable presence
While names like Serta, Simmons, Sealy and Tempur-pedic still comprise
The majority of marketplace sales, mattress startups catering to modern
Shoppers continue carving out a pretty significant dent. If you've
Considered a new bed recently, a number of these mattress startups, like
Leesa or Amerisleep, may be on your radar.
The new breed of beds differs in a few important ways from many of the
To begin with, most new startups focus on foam mattresses. This differs from
The traditional coil and spring models that the "S" brands made their name
on. Some use memory foam, some latex, and some normal poly foam.
Their prices hover in the low to mid-level range, typically starting under
$1000 in an attempt to attract a wider audience.
Than the traditional dealer or showroom channels. You likely won't find
Them in Mattress Firm or your local shops.
To compensate, they tend to provide fair return policies, consequently
reducing risk to the buyer.
use. This is to showcase their quality advantage, while the opposite
In this article, we introduce the new class of bedding brands and compare
Their offerings that will help you decide which might be the best fit for your sleep
startups. Note that all pricing mentioned below refers to queen size models
for the sake of comparison.
Amerisleep
Founded 2010
Amerisleep was among the first mattress brands to venture into the online
And is based in Scottsdale. They sell direct-to-consumer via their
The Amerisleep Collection
foams.
Foams, and employ an eco-friendly manufacturing process which produces
zero emissions.
They use GreenGuard certified fiber fire barriers and designer-style covers
The line includes
Six unique options of varying firmness and thickness:
lb foam core.
layer over a 7 inch 1.5 lb foam core.
Independence: $2299, Soft, 2 inches of 4.0 lb memory foam and 3 inches
of 3.0 lb Activus foam over an 9 inch 1.5 lb foam core.
Amerisleep mattresses are made in the United States, come with 90 day return
policies, and have a 20 year limited warranty with 10 years full
replacement. Defective sagging is considered impressions over 3/4 inch.
A Number of reviews for Amerisleep beds can be found online, including
over 900 hundred on their website (which uses a third-party verified
system).
other forums.
reviews from longterm owners exist. Nearly All reviews mentioned
Very good comfort and durability, and complaints of sleeping hot or strong odors
4.6 and 4.8 stars out of five, well above satisfaction rates seen in many
conventional brands' reviews.
Leesa
1 memory foam mattress, queen $890
Founded 2014
Sells via Leesa.com
Based in Virginia Beach, VA
Leesa is another new up and comer that started in 2014, after the
Direct to consumer, online only version. The company was founded in
Virginia and is headquartered in Virginia Beach. They sell via their website,
And don't have a showroom.
The Leesa Collection
Leesa intends to keep things simple with just one mattress option. Leesa
brand is another foam mattress hybrid, using memory foam and other
foams in the layers.
The Leesa mattress comprises a layer of foam engineered to feel similar to
latex and low-density memory foam over high density foam cores,
Materials in the average range for the purchase price. They use a fiber fire barrier
and polyester-lycra blend cover. The line includes one option:
Leesa Mattress: $890, Medium, 2 inches of 3.65 lb foam, 2 inches 3.0 lb
memory foam over a 6 inch 1.8 lb foam core.
Leesa mattresses are made in the United States, come with 100 day return policies,
and have a 10 year limited warranty with 10 years full replacement.
Defective sagging is considered impressions over 1 inch.
Their website features over three hundred reviews from owners, yielding
A mean rating around 4.4 out of 5 stars. Third-party websites seem to
offer limited reviews. Because Leesa has only been selling beds for about
a year, long-term reviews speaking to durability aren't yet available. So far,
reviews indicate below average issues with heat and odor. But, a good
number of reviewers find the mattress not firm or supportive enough.
This seems like worth keeping in mind if you like firmer surfaces.
Saatva
Three innerspring and foam mattresses, queen $899
Founded 2010
Sells via Saatva.com
Based in Westport, CT
Saatva is unique among many of the online-focused brands because they
Are among the few to concentrate on innerspring mattresses. The company
launched in 2010 and is based in Westport, Connecticut. They sell online
Via their site, and currently don't have a showroom.
The Saatva Collection
The Saatva line uses a traditional innerspring format, pairing the coils with
Different configurations of foam, memory foam and padding. They sell
at one price point, while offering three firmness levels. Saatva also aims to
take the eco-friendly angle by incorporating natural and recycled materials.
The mattresses include bio-based memory foam/poly foam, various layers
of batting and padding, and recycled steel springs. Density of the foams
aren't specified on their product pages. They use a fiber thistle fire barrier
and covers with an organic cotton blend fabric. Additionally, the coil systems
include 13 gauge Bonnell coils topped with 14.5 gauge individually
wrapped coils. The materials and specifications represent a good value
Compared to mainstream lines. Three firmness options exist:
Plush Soft: $899, Plush, 1.25" soft foam, fiber padding, 5/8" soft foam, 3/8"
visco lumbar pad, and 2.5" convoluted foam over 446 Bonnell coils + 884
wrapped coils
Luxury Firm: $899, Medium, 1.25" soft foam, fiber padding, 5/8" soft foam,
3/8" visco lumbar pad over 446 Bonnell coils + 884 wrapped coils
Firm: $899, Firm, 1.5" firm foam, fiber padding, 7/8" foam, and 3/8" visco
lumbar pad over 446 Bonnell coils + 884 wrapped coils
Saatva mattresses are made in the US, come with a 75 day return policy
and have a 15 year limited warranty with 2 years full replacement.
Defective sagging is considered impressions over 1.5 inch.
The Saatva website hosts over 300 reviews, which place the average
rating around 4.8 / 5 stars. Reviews on third party websites aren't quite as
extensive but include 3.5 on Amazon, 3.8 to 5.0 on Goodbed, and 9.7/10
on Trustpilot. The majority of reviewers report good comfort and support.
Some do mention sagging however, at about the same rate compared to
other spring beds. Compared to other spring brands, Saatva ratings do
Show higher overall satisfaction on average. Price seems like it plays a big
role.
Yoga Bed
1 memory foam mattress, queen $799
Founded 2014
Sells via YogaBed.com
Based in Charlotte, NC
Yoga Bed is one of more recent entrants, launching in late 2014 out of
Charlotte, North Carolina. They currently sell direct to consumer, online
Only and don't operate a showroom.
The Yoga Bed Collection
Similar to Leesa, Yoga Bed offers only one model for a simplified shopping
experience. The Yoga Bed includes memory foam, gel and polyurethane
Foams with no latex.
The Yoga Bed mattress is comprised of a thin layer of high density memory
foam, a thicker layer of medium density gel memory foam and high density
foam core. The materials seem as though they are good for the price range. They
Don't mention the type of fire barrier used or cover fabric material. The line
includes one option:
Yoga Bed: $799, Medium-Firm, 0.75 inches of 5 lb foam, 1.75 inches 4.0 lb
Gel memory foam over a 6.5 inch 1.8 lb foam core and 1 inch "base".
Yoga Bed mattresses are made in the US, come with 101 day return
Policies, and also have a 10 year limited warranty with 2 years full replacement.
Defective sagging is considered impressions over 1 inch.
Their website features only a handful of selected 5-star reviews. Reviews
On unbiased third-party websites prove very limited as of now, likely due to
being a newer brand. As a result of the limited data, it's hard to summarize
owner satisfaction, performance or durability trends.
So Which Startup Wins the Battle?
Ultimately, this a question only you can answer. While things like value and
warranties can be compared objectively, comfort and sleep preferences
are distinctly individual.
Being online businesses in a rather competitive market, nearly all of the
Startup brands offer a good value (price versus materials and quality). The
brands priced higher generally use higher quality, more expensive
Materials intended to last longer. Most of all, they usually offer good
Value when compared to conventional brands also. These longstanding
names prove more likely to use lower density foams while limiting buyer's
Access to comparison details.
Guarantees
All the startup mattress brands give people around three months to test
out the beds and return if needed (Saatva is the shortest with 75 days),
hence making choices relatively risk free.
Warranties do show some important differences worth noting. The
strongest guarantee comes from Amerisleep, who offers 10 years full
replacement coverage and consider defective impressions to be over 0.75
inches. This is important because deep impressions can contribute to back
pain.
Leesa offers 10 years with impressions deeper than 1 inch covered, while
Saatva and Yoga Bed offer only 2 years of full replacement coverage,
Covering sagging over 1.5 inch and one inch, respectively.
Comfort
On to comfort. It seems like the most important aspect for many buyers
Proves the limited options offered by many of the mattress startups. In
Order to keep costs minimal and make buying easier, most of the brands
offer selections much smaller than mattress stores.
If you prefer ultra firm beds or ultra-plush, single option brands like Leesa
and Yoga may be a no go. These mattress startups tend to hover in the
medium to medium firm range. Saatva and Amerisleep offer multiple
Options, which appeals to broader range of people.
Moreover, let's look at the dilemma of sleep positions and sleepers. Most of
these beds work just fine for back sleepers or lighter side sleepers with 2-3
inches of padding. But, heavier people or people with larger frames
who prefer side sleeping may not feel adequately cushioned or supported.
Memory foams in the lower density range (under 3.5 lb) often succumb to
quicker wear, and beds with all poly foam layers sometimes lack the
"cushiony" feel that lots of people prefer.
In conclusion...
When comparing the new class of mattress startups, focus on learning
About the quality inside the bed. See how that matches up with the price,
In addition to your preferences and sleep habits. Consider how you (and
your partner) like a mattress to feel, how long you expect to use it for, and
what you reasonably expect to spend.
Another great thing about the new mattress startups: many encourage and
rely on real customer reviews. Consequently, considerable data exists online
To learn from as far as what people like and do not, and who a particular
Mattress possibly best-suited for. As with many major purchases, being
diligent with your research tends to pay off.
A handful of big names have dominated the American mattress market for
Nearly a century, yet lately it seems like the tides may be turning as fresh
Mattress startups continue popping up. Modern consumers and millennials
represent a new breed of buyer: people who focus on value and
transparency.
Important purchases before buying.
more ways than one. Some people want the convenience of on-demand
online shopping. Others would like to get the most out of their money. In
addition, some shoppers prefer companies with a more relatable presence
While names like Serta, Simmons, Sealy and Tempur-pedic still comprise
The majority of marketplace sales, mattress startups catering to modern
Shoppers continue carving out a pretty significant dent. If you've
Considered a new bed recently, a number of these mattress startups, like
Leesa or Amerisleep, may be on your radar.
The new breed of beds differs in a few important ways from many of the
To begin with, most new startups focus on foam mattresses. This differs from
The traditional coil and spring models that the "S" brands made their name
on. Some use memory foam, some latex, and some normal poly foam.
Their prices hover in the low to mid-level range, typically starting under
$1000 in an attempt to attract a wider audience.
Than the traditional dealer or showroom channels. You likely won't find
Them in Mattress Firm or your local shops.
To compensate, they tend to provide fair return policies, consequently
reducing risk to the buyer.
use. This is to showcase their quality advantage, while the opposite
In this article, we introduce the new class of bedding brands and compare
Their offerings that will help you decide which might be the best fit for your sleep
startups. Note that all pricing mentioned below refers to queen size models
for the sake of comparison.
Amerisleep
Founded 2010
Amerisleep was among the first mattress brands to venture into the online
And is based in Scottsdale. They sell direct-to-consumer via their
The Amerisleep Collection
foams.
Foams, and employ an eco-friendly manufacturing process which produces
zero emissions.
They use GreenGuard certified fiber fire barriers and designer-style covers
The line includes
Six unique options of varying firmness and thickness:
lb foam core.
layer over a 7 inch 1.5 lb foam core.
Independence: $2299, Soft, 2 inches of 4.0 lb memory foam and 3 inches
of 3.0 lb Activus foam over an 9 inch 1.5 lb foam core.
Amerisleep mattresses are made in the United States, come with 90 day return
policies, and have a 20 year limited warranty with 10 years full
replacement. Defective sagging is considered impressions over 3/4 inch.
A Number of reviews for Amerisleep beds can be found online, including
over 900 hundred on their website (which uses a third-party verified
system).
other forums.
reviews from longterm owners exist. Nearly All reviews mentioned
Very good comfort and durability, and complaints of sleeping hot or strong odors
4.6 and 4.8 stars out of five, well above satisfaction rates seen in many
conventional brands' reviews.
Leesa
1 memory foam mattress, queen $890
Founded 2014
Sells via Leesa.com
Based in Virginia Beach, VA
Leesa is another new up and comer that started in 2014, after the
Direct to consumer, online only version. The company was founded in
Virginia and is headquartered in Virginia Beach. They sell via their website,
And don't have a showroom.
The Leesa Collection
Leesa intends to keep things simple with just one mattress option. Leesa
brand is another foam mattress hybrid, using memory foam and other
foams in the layers.
The Leesa mattress comprises a layer of foam engineered to feel similar to
latex and low-density memory foam over high density foam cores,
Materials in the average range for the purchase price. They use a fiber fire barrier
and polyester-lycra blend cover. The line includes one option:
Leesa Mattress: $890, Medium, 2 inches of 3.65 lb foam, 2 inches 3.0 lb
memory foam over a 6 inch 1.8 lb foam core.
Leesa mattresses are made in the United States, come with 100 day return policies,
and have a 10 year limited warranty with 10 years full replacement.
Defective sagging is considered impressions over 1 inch.
Their website features over three hundred reviews from owners, yielding
A mean rating around 4.4 out of 5 stars. Third-party websites seem to
offer limited reviews. Because Leesa has only been selling beds for about
a year, long-term reviews speaking to durability aren't yet available. So far,
reviews indicate below average issues with heat and odor. But, a good
number of reviewers find the mattress not firm or supportive enough.
This seems like worth keeping in mind if you like firmer surfaces.
Saatva
Three innerspring and foam mattresses, queen $899
Founded 2010
Sells via Saatva.com
Based in Westport, CT
Saatva is unique among many of the online-focused brands because they
Are among the few to concentrate on innerspring mattresses. The company
launched in 2010 and is based in Westport, Connecticut. They sell online
Via their site, and currently don't have a showroom.
The Saatva Collection
The Saatva line uses a traditional innerspring format, pairing the coils with
Different configurations of foam, memory foam and padding. They sell
at one price point, while offering three firmness levels. Saatva also aims to
take the eco-friendly angle by incorporating natural and recycled materials.
The mattresses include bio-based memory foam/poly foam, various layers
of batting and padding, and recycled steel springs. Density of the foams
aren't specified on their product pages. They use a fiber thistle fire barrier
and covers with an organic cotton blend fabric. Additionally, the coil systems
include 13 gauge Bonnell coils topped with 14.5 gauge individually
wrapped coils. The materials and specifications represent a good value
Compared to mainstream lines. Three firmness options exist:
Plush Soft: $899, Plush, 1.25" soft foam, fiber padding, 5/8" soft foam, 3/8"
visco lumbar pad, and 2.5" convoluted foam over 446 Bonnell coils + 884
wrapped coils
Luxury Firm: $899, Medium, 1.25" soft foam, fiber padding, 5/8" soft foam,
3/8" visco lumbar pad over 446 Bonnell coils + 884 wrapped coils
Firm: $899, Firm, 1.5" firm foam, fiber padding, 7/8" foam, and 3/8" visco
lumbar pad over 446 Bonnell coils + 884 wrapped coils
Saatva mattresses are made in the US, come with a 75 day return policy
and have a 15 year limited warranty with 2 years full replacement.
Defective sagging is considered impressions over 1.5 inch.
The Saatva website hosts over 300 reviews, which place the average
rating around 4.8 / 5 stars. Reviews on third party websites aren't quite as
extensive but include 3.5 on Amazon, 3.8 to 5.0 on Goodbed, and 9.7/10
on Trustpilot. The majority of reviewers report good comfort and support.
Some do mention sagging however, at about the same rate compared to
other spring beds. Compared to other spring brands, Saatva ratings do
Show higher overall satisfaction on average. Price seems like it plays a big
role.
Yoga Bed
1 memory foam mattress, queen $799
Founded 2014
Sells via YogaBed.com
Based in Charlotte, NC
Yoga Bed is one of more recent entrants, launching in late 2014 out of
Charlotte, North Carolina. They currently sell direct to consumer, online
Only and don't operate a showroom.
The Yoga Bed Collection
Similar to Leesa, Yoga Bed offers only one model for a simplified shopping
experience. The Yoga Bed includes memory foam, gel and polyurethane
Foams with no latex.
The Yoga Bed mattress is comprised of a thin layer of high density memory
foam, a thicker layer of medium density gel memory foam and high density
foam core. The materials seem as though they are good for the price range. They
Don't mention the type of fire barrier used or cover fabric material. The line
includes one option:
Yoga Bed: $799, Medium-Firm, 0.75 inches of 5 lb foam, 1.75 inches 4.0 lb
Gel memory foam over a 6.5 inch 1.8 lb foam core and 1 inch "base".
Yoga Bed mattresses are made in the US, come with 101 day return
Policies, and also have a 10 year limited warranty with 2 years full replacement.
Defective sagging is considered impressions over 1 inch.
Their website features only a handful of selected 5-star reviews. Reviews
On unbiased third-party websites prove very limited as of now, likely due to
being a newer brand. As a result of the limited data, it's hard to summarize
owner satisfaction, performance or durability trends.
So Which Startup Wins the Battle?
Ultimately, this a question only you can answer. While things like value and
warranties can be compared objectively, comfort and sleep preferences
are distinctly individual.
Being online businesses in a rather competitive market, nearly all of the
Startup brands offer a good value (price versus materials and quality). The
brands priced higher generally use higher quality, more expensive
Materials intended to last longer. Most of all, they usually offer good
Value when compared to conventional brands also. These longstanding
names prove more likely to use lower density foams while limiting buyer's
Access to comparison details.
Guarantees
All the startup mattress brands give people around three months to test
out the beds and return if needed (Saatva is the shortest with 75 days),
hence making choices relatively risk free.
Warranties do show some important differences worth noting. The
strongest guarantee comes from Amerisleep, who offers 10 years full
replacement coverage and consider defective impressions to be over 0.75
inches. This is important because deep impressions can contribute to back
pain.
Leesa offers 10 years with impressions deeper than 1 inch covered, while
Saatva and Yoga Bed offer only 2 years of full replacement coverage,
Covering sagging over 1.5 inch and one inch, respectively.
Comfort
On to comfort. It seems like the most important aspect for many buyers
Proves the limited options offered by many of the mattress startups. In
Order to keep costs minimal and make buying easier, most of the brands
offer selections much smaller than mattress stores.
If you prefer ultra firm beds or ultra-plush, single option brands like Leesa
and Yoga may be a no go. These mattress startups tend to hover in the
medium to medium firm range. Saatva and Amerisleep offer multiple
Options, which appeals to broader range of people.
Moreover, let's look at the dilemma of sleep positions and sleepers. Most of
these beds work just fine for back sleepers or lighter side sleepers with 2-3
inches of padding. But, heavier people or people with larger frames
who prefer side sleeping may not feel adequately cushioned or supported.
Memory foams in the lower density range (under 3.5 lb) often succumb to
quicker wear, and beds with all poly foam layers sometimes lack the
"cushiony" feel that lots of people prefer.
In conclusion...
When comparing the new class of mattress startups, focus on learning
About the quality inside the bed. See how that matches up with the price,
In addition to your preferences and sleep habits. Consider how you (and
your partner) like a mattress to feel, how long you expect to use it for, and
what you reasonably expect to spend.
Another great thing about the new mattress startups: many encourage and
rely on real customer reviews. Consequently, considerable data exists online
To learn from as far as what people like and do not, and who a particular
Mattress possibly best-suited for. As with many major purchases, being
diligent with your research tends to pay off.
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